As if the alarming statistics around poor health and obesity weren’t enough, perhaps the dangers of a sugar packed diet can help convince you. For many years I’ve been referring to white or processed sugars as “White Death”. Many people know that sugar is bad for you, but few people actually understand why and know exactly how dangerous it is. I will soon be releasing a brand new ebook packed with information about the dangers of sugar. Be sure to keep an eye out for it.

A recent study done by Magalie Lenoir and her colleagues at the University of Bordeaux in France gives more insight to the beliefs of many health professionals and scientists about how addictive sugar really is. Rats in this study were given a choice between cocaine and highly sweetened water and they overwhelmingly choose the tasty sweet beverage over the cocaine. The end results simply showed us that the sugar was far more addictive and pleasurable than the habit forming drug.

Our over sensitivity to sweet taste and excessive sugar intake in our diets may over stimulate the sweet receptors in our brains, which leads to a loss of control and increases the risk of addiction.

Perhaps the most alarming fact in this study was that when the rats that had learned how to self administer cocaine and become regular users preferred the sugar water over the cocaine each time.

Okay, okay I know….we are not rats, but many of these studies have been proven to hold true with human behaviors. Just look around you at the people who are consuming massive amounts of sugar. I can tell you from my 12 years of experience helping people achieve their health and fitness goals, that sugar was the number one contributor to poor health along with poor exercise habits among the hundreds of people that I have worked with and thousands of people that I have indirectly been involved with.

Are you addicted to sugar? Watch for my new ebook “White Death” How Sugar Will KILL You coming soon.